Beefing Up an Identity Crisis Economic anxiety has taken hold of American men, leading a growing subculture to adopt raw organ meat and hyper protein diets as a means of asserting masculinity.
The rise of "carnivore aesthetics" and lifting culture reflects a deeper crisis of identity among young and working class men who feel their traditional beacons of secure manhood – stable jobs, owning homes, being fathers – are dwindling.
This phenomenon is not new.