The Lottery Effect: When Scarcity Becomes a Sales Pitch The allure of winning is a potent elixir that businesses and governments have learned to harness.
Lotteries are ubiquitous tools for allocating scarce experiences, from Broadway drawings to free sports tickets. But why do they work so well?
Economist Judd Kessler attributes their success not to the lottery itself but to its ability to reveal existing demand.