The Tohoku Paradox: Why Japan's Northern Gem Remains Off the Tourist Radar The statistics are stark: despite its breathtaking landscapes, rich cultural heritage, and proximity to Tokyo, only a small percentage of overseas visitors to Japan bother to venture north to the scenic Tohoku region.
This figure raises more questions than answers about what is holding back one of Japan's most fascinating areas from reaching its full tourist potential.
One thing is certain: it's not fear that's keeping tourists away.