The IP Paradox: Why Hollywood's Reliance on Licensed Properties is a Double Edged Sword Michael Eisner, former CEO of Disney, has acknowledged the entertainment industry's biggest blind spot: its failure to adapt valuable intellectual property into new formats and technologies.
This inability to evolve has led to repeated stumbles in gaming and other areas of media. The industry's tendency to rely on licensed properties is a strategic necessity that also poses creative obstacles.
On one hand, leveraging recognizable brands can attract audiences and drive revenue.