The Globalization of Entertainment: What the Star Studded World Cup Halftime Show Really Means The recent World Cup halftime show featuring Madonna, Shakira, and BTS was a spectacle that left many viewers around the world in awe.
But what does this unprecedented entertainment event truly represent – not just for sports enthusiasts but also for the global entertainment industry?
The choice of performers was deliberate, signaling a new era in international cooperation between entertainment behemoths.