Theaters Strike Back: Box Office Bonanza Signals Cinema's Resurgence Recent box office records shattered by "Spider Man: Brand New Day" and Christopher Nolan's "The Odyssey" demonstrate the enduring power of movie theaters as cultural gathering spaces.
After years of concerns about waning interest in moviegoing, these numbers offer a much needed boost to an industry struggling with shifting viewing habits and declining attendance.
The success of "Spider Man: Brand New Day" can be attributed in part to its expertly crafted campaign, which has woven together a global phenomenon from disparate threads.