Haircare's Skincare Moment? The beauty industry has long been driven by a "repair and restore" ethos, where products are designed to address visible damage only after it's occurred.
This approach has led to some remarkable innovations in hair care over the years but also perpetuates a narrow focus on treating symptoms rather than addressing underlying biological processes.
K18 co founder and CEO Suveen Sahib is proposing a radical shift in this thinking with his new product line, FutureIQ.