The Unspoken Goal of Amazon's Growth Jeff Bezos' comments on his company's recent milestone as the world's largest by revenue are telling.
Rather than basking in the glory of this achievement, he dismisses it as not being the point. For Amazon, serving customers has always been the true objective, and growth follows from doing that well.
Bezos emphasizes that customer obsession is more than just a corporate mantra – it's the driving force behind Amazon's relentless expansion.