The Luxury Brand Binge: When Real Estate Meets Designer Ego The Porsche Design Tower in Sunny Isles Beach, Florida, exemplifies excess, where car enthusiasts can park their vehicles in a glass elevator that deposits them directly into a private sky garage.
This display of wealth is not an isolated incident but rather the tip of the iceberg in a $67 billion industry that has branded residences at its core.
The phenomenon of luxury brands entering the real estate market is not new, but what's striking is the speed and scale with which it's happening.