The Real Winner: How FIFA's $15 Billion Windfall Exposes the Commercialization of the Beautiful Game FIFA's $15 billion payout from the 2026 World Cup has sparked a heated debate about the true cost of commercializing the beautiful game.
While the numbers are undeniably impressive, they also raise questions about who really benefits from this lucrative venture.
The expanded 48 team format brought in unprecedented revenue through ticket sales and television contracts. But at what cost?