The Pitch Perfect Problem: Why FIFA's Halftime Show Experiment Will Be Remembered For All The Wrong Reasons The FIFA World Cup halftime show, directed by Hamish Hamilton, was a logistical and artistic feat that will be remembered for years to come – but not necessarily in the way its creators had hoped.
As the world's eyes were on the pitch, the real story unfolding was one of cultural collision and creative compromise.
Hamilton, a seasoned director with a portfolio that includes some of the biggest events in entertainment, admitted that the show was "challenging beyond challenging.