FIFA Faces Revolt Over $20B World Cup Sell Off Plan The World Cup, once revered as a symbol of national pride and international unity, is increasingly being viewed as a commodity to be bought, sold, and traded.
At the heart of this transformation lies FIFA's contentious plan to sell off a significant stake in its commercial operations to private equity investors.
FIFA proposes establishing a new entity, FIFA Forward Enterprise (FFE), which would bundle all revenue generating aspects of the World Cup – broadcast rights, sponsorship deals, ticket sales, and licensing fees.