The Rise of AI in Customer Service: A Double Edged Sword The latest innovation from the tech industry is a trend that may seem harmless at first glance, but has far reaching implications for how we interact with businesses.
McDonald's pioneering use of chatbots at the drive thru has set a precedent for other companies to follow suit, but behind this surface lies a complex web of benefits and drawbacks.
The Human Touch McDonald's decision to deploy AI powered voice ordering technology was made possible by its acquisition of Apprente in 2019.